Purple Shampoo

Purple shampoo is a specialized toning shampoo designed primarily for blonde hair. It contains crushed violet pigments that serve to neutralize unwanted brassy and yellow tones in the hair. How does it work? Well, let’s take a look at the color wheel: purple is the opposite of yellow. As a result, these purple pigments effectively cancel out brassy and yellow tones, leaving your blonde locks looking fresh, bright, and free from unwanted warmth.

For those with colored blonde hair, a purple shampoo is practically non-negotiable. It’s the secret to maintaining your bottle blonde shade between salon appointments. Think of it as similar to using color-correcting concealers: just as purple concealer counteracts yellow undertones on your face, purple shampoo does the same for your hair. The application process is straightforward—wet, lather, and rinse—but remember that you only need to use purple shampoo once a week or even fortnightly, depending on how your color is holding up. And a crucial tip: never leave purple shampoo in your hair for more than five minutes to avoid any unintended violet staining. The goal is cool-colored blonde, not a violet hue.