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Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands.
Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevent future damage.*
Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine.*
Directions: Lather, rinse, and repeat if desired. Follow with K-PAK Reconstructing Conditioner.
Finally, an effective cleanser that’s gentle enough for daily use on even the most damaged hair!
This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.
KERATIN
A protective protein found naturally in hair, actively seeks out damage and helps repair hair by replacing lost proteins. The result? Stronger, healthier-looking locks.
GUAJAVA FRUIT EXTRACT
Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.
EVENING PRIMROSE OIL
A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
SMARTRELEASE TECHNOLOGY
Joico's one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
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