Too bright or just want to switch up your look? Bring down the color intensity to get the your desired hue. Keracolor’s Fade Effect is a color fading shampoo designed to instantly fade, dull, and help erase direct dye pigments. A Vitamin C infusion provides maximum gentle color lift, while Keratin, Biotin, and Coconut Oil boost the hair with nutrition. Pair with Keracolor Clenditioner for additional moisture, or follow with Purify Plus for added strength, softness and shine. *Results may vary.

Highlights

• Color fading shampoo
• Works with direct hair dye colors
• Bring down color intensity 

The Kindest Of Color

• All Keracolor products are: Sulfate, Paraben + Gluten free
• Keratin infused formula
• Kind ingredients include: Biotin, Coconut Oil, and Vitamin C
• Not tested on animals
• Made in the USA