L'Oréal Professionnel Serie Expert Chroma Crème Purple instantly neutralises all unwanted yellow reflects and intensely nourishes the hair fibre, without weighing it down, for a superior colour correction and care.

Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Colour Labs and Haircare Labs. Together, they have developed an exclusive technology with professional tailored dyes to neutralise unwanted warm reflects, now in our most caring formula. It delivers increased homogeneous neutralisation*, thanks to a more even formula deposit, than regular neutralising shampoos, that ensures no colour spots even on porous areas*. It provides the upmost care that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine**.

* Hairdressers' feedback.

**Instrumental test.

How To Use

Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with Blondifier conditioner or mask.

Please note: Pump sold separately - Loreal 1.5L Pump