In 2004 we opened our brick and mortar store in Westfields Shopping Centre in Hurstville (Sydney, NSW) and quickly developed a reputation among the local community for providing professional haircare products at amazing prices. In 2021 we moved to a bigger and better store, expanded our range, and launched our new website to make our vast product offering and low prices accessible to hair & beauty fans Australia-wide (with free shipping on orders of $50 or more!)

Today we enjoy a loyal customer-base Australia-wide and are privileged to have many rave reviews and a 4.9 ⭐ Google rating. We enjoy what we do and are passionate about providing value. We believe you can have the best of both worlds, that is, salon-quality products and affordable prices. Our mission is to keep you looking and feeling beautiful, and we back up our great products and prices with our fabulous customer support team.

So whatever you're looking for, a new shampoo, a styling product or fancy new hair straightener, don't hesitate to have a look around online or in-store and let us know if there's anything we can do to help!

Here's a photo of our new store in Westfield Hurstville! We are located on the ground floor, next to Coles. Come and say hi!